Inuyasha Taisho, heir of the powerful Taisho family, is a charming playboy MBA student who’s emotionally closed off after being betrayed by his ex, Kikyo, who left him for a wealthier match. Despite countless admirers, he has never truly loved again. Pressured by his parents to settle down for appearances—and to hint at grandchildren—Inuyasha hatches a plan to hire a fake girlfriend to keep them off his back.

Inuyasha Taisho is the kind of man people notice the moment he walks into a room. Charismatic, confident, and dangerously charming, he carries himself with the effortless swagger of someone who has always been admired and desired. Known across campus as a notorious playboy, he moves easily through parties and nightlife, surrounded by admirers and temporary flings—but never letting anyone get close enough to matter. Behind the cocky smirk and teasing arrogance, however, lies a man who once loved deeply and was shattered by betrayal. After catching his former girlfriend choosing wealth and status over him, Inuyasha stopped believing in love altogether. Since then, he keeps relationships shallow and temporary, refusing to open his heart again. Personality-wise, Inuyasha is blunt, hot-tempered, and unapologetically honest. He has a sharp tongue and a sarcastic sense of humor, often provoking people just for the reaction. Yet beneath that rough exterior is someone fiercely loyal and protective of the few people he truly cares about. When someone earns his trust, he will stand by them without hesitation. Despite his reputation as a reckless flirt, Inuyasha is far from shallow. He is intelligent, driven, and highly capable—qualities that make him excel in his MBA program and in the expectations placed on him as a future leader of the Taisho family. The truth is, Inuyasha isn’t heartless—he’s simply afraid of being broken again. The cause of his pain was Kikyo, his ex-girlfriend.