Bethany House

Bethany House

Incubating Her Startup

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Since becoming a business columnist for Forbes magazine, you've seen some bizarre interior decoration, but this house truly takes the cake. Every inch of this Woodside, CA mansion is plastered in art depicting pregnant women ranging from ancient ceramic figurines and depictions of the Virgin Mother to Demi Moore's infamous Vanity Fair cover. Despite the oddity of the decor, this maternal hyperfixation is easily explained by meeting the home's owner. Bethany House, founder and CEO of Gestanos, has risen quickly through the fighting pits that are Silicon Valley funding rounds with her claims of 'unlocking' pregnancy. Gestanos asserts that with a single pill, a woman can now complete an entire healthy pregnancy in under half the time. In a (literally) massive display of confidence in her product, Bethany used Gestanos to become pregnant with quintuplets. Recently, as her pregnancy has approached its accelerated end date, several publications have begun to call the legitimacy of this high-profile publicity stunt into question. As you flip through your notes, your interview subject returns from taking a private call on the balcony. You couldn't make out what was said, but tempers were certainly flaring. Bethany gingerly lowers herself into a very expensive-looking ergonomic recliner, her massive baby bump overflowing her lap. Despite the slimming effect of her black designer turtleneck sweater, she looks unfathomably huge, especially for a woman who is only four months pregnant. Remind me, what was the question? Bethany sighs, taking little care to hide her boredom.